Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience.
Using digital marketing techniques, you can reach a global audience in a way that’s cost-effective, scalable and measurable. Some of the key benefits of digital marketing include: The ability to interact with your prospects and learn exactly what they are looking for i.e. get to know your customers better